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Sustainable success in the music industry: Empirical analysis of music preferences
Kim, Jaehwan;
Kang, Moon Young
Article
Issue Date
2022
Citation
JOURNAL OF BUSINESS RESEARCH, v.142, pp.1068 - 1076
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ELSEVIER SCIENCE INC
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Kim, Jaehwan
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Kang, Moon Young
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BACKGROUND MUSIC
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BIG
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COMMERCIALS
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Conjoint analysis
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Discrete choice
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EMOTIONS
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Hierarchical Bayesian
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Journal of Business Research
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