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광고 카피테스팅의 타당성과 효과적 방법에 관한 연구
김근배
;
전홍식
Article
Issue Date
2009
Citation
e-비즈니스연구, v.10, no.5, pp.145 - 164
Publisher
국제e-비즈니스학회
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Author
Cheon, Hongsik John
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Kim, Keun Bae
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ad post-test
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