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광고 카피테스팅의 타당성과 효과적 방법에 관한 연구
김근배
;
전홍식
Article
Issue Date
2009
Citation
e-비즈니스연구, v.10, no.5, pp.145 - 164
Publisher
국제e-비즈니스학회
1
Discover
Author
Cheon, Hongsik John
1
Subject
ad pre-test
1
clutter reel
1
Copy-testing
1
purchase intention
1
unaided recall
1
validity of copy-testing
1
광고의 호감도
1
비보조인지상기도
1
사전광고테스트
1
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1
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