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소셜 인플루언서의 특성이 팬쉽과 구매의사액에 미치는 영향 : 미디어인게이지먼트의 조절효과와 제품 관여도의 차이를 중심으로
이현주; 고현봉; 전성준;
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Article
Issue Date
2020
Citation
대한경영학회지, v.33, no.2, pp.273 - 303
Publisher
대한경영학회
디지털 사이니지의 디자인 복잡성과 소구유형이 소비자 선호도에 미치는 영향
이현주;
강기두
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이정규
Article
Issue Date
2020
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대한경영학회지, v.33, no.8, pp.1523 - 1542
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대한경영학회
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Lee, Jeong Gyu
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