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프로모션의 유형이 프라이빗 뱅킹 상품의 구매의도에 미치는 영향: 로열티와 호감도의 매개효과를 중심으로
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이상희; 송홍민;
전홍식
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2018
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대한경영학회지, v.31, no.3, pp.531 - 556
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대한경영학회
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