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소셜 인플루언서의 특성이 팬쉽과 구매의사액에 미치는 영향 : 미디어인게이지먼트의 조절효과와 제품 관여도의 차이를 중심으로
이현주; 고현봉; 전성준;
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2020
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대한경영학회지, v.33, no.2, pp.273 - 303
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Kang, Gi Du
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