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밀레니얼 세대의 공동브랜드 개성적합성이 브랜드 애착에 미치는 영향: 브랜드 신뢰와 패션관여도의 조절된 매개효과 검증
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정순구;
이정규
;
박주영
Article
Issue Date
2021
Citation
마케팅관리연구, v.26, no.4, pp.45 - 68
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한국마케팅관리학회
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Author
Lee, Jeong Gyu
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Brand Trust
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Co-brand Personality Fit
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Millennial Generation
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