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중소기업의 시장지향성과 마케팅역량이 경쟁우위와 기업성과에 미치는 영향에 관한 연구
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박주영
; 최순식; 홍석기
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Issue Date
2011
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대한경영학회지, v.24, no.2, pp.1115 - 1137
Publisher
대한경영학회
로하스 소비의식이 로하스 상품소비에 미치는 영향: 쾌락․득실․규범목표를 매개로
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박주영
; 노기배; 홍석기
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2011
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대한경영학회지, v.24, no.4, pp.1879 - 1894
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대한경영학회
공동브랜드 개성이 밀레니얼 세대의 브랜드 애착과 구매의도에 미치는 영향에 관한 연구
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정순구;
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2021
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대한경영학회지, v.34, no.2, pp.197 - 220
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Lee, Jeong Gyu
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