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기업의 문화마케팅이 브랜드 이미지 및 브랜드 충성도에미치는 영향 - 네이버라이브러리, 별마당도서관, 현대카드라이브러리를 중심으로 -
정은아; 최승리;
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2018
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품질경영학회지, v.46, no.4, pp.1015 - 1028
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한국품질경영학회
고객관계관리(CRM) 활동의 관계편익이 브랜드 이미지와 추천의도에 미치는 영향: 차량판매 딜러를 중심으로
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피채희; 이채현;
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2022
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서비스경영학회지, v.23, no.5, pp.53 - 76
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한국서비스경영학회
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