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Results 1-1 of 1 (Search time: 0.005 seconds).
Sustainable Political Social Media Marketing: Effects of Structural Features in Plain Text Messages
Park, Byungho;
Kang, Moon Young
; Lee, Jiwon
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Issue Date
2020
Citation
SUSTAINABILITY, v.12, no.15
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MDPI
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Kang, Moon Young
1
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ATTENTION
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COMMUNICATION
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data analytics
1
INTERACTIVITY
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LIMITED CAPACITY MODEL
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limited capacity model of motivat...
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political marketing
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structural feature
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2020
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