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Determinants of Live Commerce Acceptance: Focusing on the Extended Technology Acceptance Model (TAM)
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Pan, Zhi; Cho, Hee Jun;
Jo, Dong Hyuk
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Issue Date
2023
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KSII Transactions on Internet and Information Systems, v.17, no.10, pp 2750 - 2767
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Korean Society for Internet Information
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Cho, Hee Jun
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JO, DONG HYUK
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Pan, Zhi
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ANTECEDENTS
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CUSTOMER SATISFACTION
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Extended Technology Acceptance Model
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Live Commerce
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