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중소기업 인터넷 마케팅 의도 결정요인에 관한 연구
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신종철;
송창석
; 홍성태; 강명수
Article
Issue Date
2004
Citation
중소기업연구, v.26, no.2, pp.145 - 170
Publisher
한국중소기업학회
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Author
Song, Chang Seok
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신종철
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appropriateness to the Internet
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industrial competitiveness
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Internet marketing intention
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marketing resource barrier
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organizational Internet knowledge
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products&apos
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reputation
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the dependence of major transacti...
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