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이동통신사 전환행동에 영향을 미치는 요인- 정보탐색과 판매촉진지향성의 조절효과 -
최인혁; 장미애;
박주영
Article
Issue Date
2007
Citation
마케팅관리연구, v.12, no.1, pp.35 - 53
Publisher
한국마케팅관리학회
외식 프랜차이즈업의 프랜차이저와 프랜차이지의 관계에 있어서 인지적 신뢰와 감정적 신뢰의 선행변수 및 결과변수
최자영
;
박주영
Article
Issue Date
2007
Citation
마케팅관리연구, v.12, no.2, pp.61 - 76
Publisher
한국마케팅관리학회
밀레니얼 세대의 공동브랜드 개성적합성이 브랜드 애착에 미치는 영향: 브랜드 신뢰와 패션관여도의 조절된 매개효과 검증
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정순구;
이정규
;
박주영
Article
Issue Date
2021
Citation
마케팅관리연구, v.26, no.4, pp.45 - 68
Publisher
한국마케팅관리학회
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Choi, Ja young
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Lee, Jeong Gyu
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affective trust
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brand switching
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Brand Trust
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churn
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Co-brand Personality Fit
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cognitive trust
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Fashion Involvement
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franchise supportive activity
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franchisor-franchisee relationship
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