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쇼핑성향과 상품특성에 따른 로하스 상품 소비에 관한 연구
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박경원;
박주영
; 유연우
Article
Issue Date
2011
Citation
한국콘텐츠학회 논문지, v.11, no.12, pp.856 - 869
Publisher
한국콘텐츠학회
쇼핑 가치 추구 성향에 따른 쇼핑 목표와 공유 의도 차이에 관한 연구 - 전자제품 구매고객을 중심으로
박경원;
박주영
Article
Issue Date
2009
Citation
Journal of Global Scholars of Marketing Science(마케팅과학연구), v.19, no.2, pp.73 - 84
Publisher
한국마케팅과학회
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