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Results 1-1 of 1 (Search time: 0.003 seconds).
What Makes Consumers Overemphasize Monetary Gain? Purchase Decision with Initial Cost versus Maintenance Cost
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open access
Kang, Moon Young
Article
Issue Date
2016
Citation
Journal of Multidisciplinary Research, v.8, no.3, pp.57 - 66
Publisher
St. Thomas University
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initial cost
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long-term gain
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maintenance cost
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marketing
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mental accounting
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short-term gain
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Article
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English
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