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Results 1-1 of 1 (Search time: 0.005 seconds).
The Impact of “Word-of-Mouse” on Individual Choice Decisions
강문영
Article
Issue Date
2018
Citation
Journal of Marketing Thought, v.5, no.1, pp.1 - 8
Publisher
재단법인 서암순창장학회
1
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Consumer Choice
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Decision-Making
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Preference Shift
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Screening Rule
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Word-of-Mouse
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English
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