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Results 1-2 of 2 (Search time: 0.003 seconds).
The Impact of “Word-of-Mouse” on Individual Choice Decisions
강문영
Article
Issue Date
2018
Citation
Journal of Marketing Thought, v.5, no.1, pp.1 - 8
Publisher
재단법인 서암순창장학회
A Hidden Markov Model of Dynamic Travel Destination Choice
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이찬희;
강문영
Article
Issue Date
2017
Citation
Journal of Marketing Thought, v.3, no.4, pp.22 - 34
Publisher
재단법인 서암순창장학회
1
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Author
이찬희
1
Subject
Choice Model
1
Consumer Choice
1
Decision-Making
1
Dynamics
1
Hidden Markov Model (HMM)
1
Preference Shift
1
Screening Rule
1
Travel Destination
1
Word-of-Mouse
1
Date Issued
2018
1
2017
1
Type
Article
2
Language
English
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