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Results 1-2 of 2 (Search time: 0.017 seconds).
Sustainable Corporate Social Media Marketing Based on Message Structural Features: Firm Size Plays a Significant Role as a Moderator
Kang, Moon Young
; Park, Byungho
Article
Issue Date
2018
Citation
SUSTAINABILITY, v.10, no.4
Publisher
MDPI
What Makes Consumers Overemphasize Monetary Gain? Purchase Decision with Initial Cost versus Maintenance Cost
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open access
Kang, Moon Young
Article
Issue Date
2016
Citation
Journal of Multidisciplinary Research, v.8, no.3, pp.57 - 66
Publisher
St. Thomas University
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Author
Park, Byungho
1
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BRAND
1
COMMUNICATION
1
CREDIBILITY
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initial cost
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KNOWLEDGE
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long-term gain
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maintenance cost
1
mental accounting
1
message attribute
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Journal of Multidisciplinary Rese...
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