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Results 1-1 of 1 (Search time: 0.002 seconds).
How Warmth Advertising Appeals and Consumers’ Styles of Thinking Shape Brand Evaluations and Forgiveness in a Product Harm Crisis Situation
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이소영
; 김태민
Article
Issue Date
2021
Citation
한국광고홍보학보, v.23, no.3, pp.5 - 36
Publisher
한국광고홍보학회
1
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Subject
Brand crisis
1
Brand forgiveness
1
Stereotype content model
1
Style of thinking
1
Warmth
1
Warmth appeal
1
고정관념 내용 모델
1
따뜻한 광고소구
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따뜻함
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