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온라인 조사에 의한 컨셉 테스트 타당성 검증: 오프라인 조사와 비교
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현인경; 장우철;
김근배
; 이상진
Article
Issue Date
2023
Citation
대한경영학회지, v.36, no.1, pp.137 - 164
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대한경영학회
1
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Author
Kim, Keun Bae
1
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Concept Testing
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Korean
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