The effect of communication practice on deviance among Korean salespeople: The mediating role of intrinsic motivation
- Authors
- Yoo, Jaewon (Jay); Flaherty, Karen; Frankwick, Gary L.
- Issue Date
- Sep-2014
- Publisher
- ELSEVIER SCIENCE INC
- Keywords
- Salesperson deviance; Motivation; Communication; Trust
- Citation
- JOURNAL OF BUSINESS RESEARCH, v.67, no.9, pp.1991 - 1999
- Journal Title
- JOURNAL OF BUSINESS RESEARCH
- Volume
- 67
- Number
- 9
- Start Page
- 1991
- End Page
- 1999
- URI
- http://scholarworks.bwise.kr/ssu/handle/2018.sw.ssu/9938
- DOI
- 10.1016/j.jbusres.2013.10.012
- ISSN
- 0148-2963
- Abstract
- Previous research on salesperson behavior largely focused on positive and productive behavior and less on the negative side of the salesperson behavior. This research examines the effect of leader-member communication exchange on salesperson workplace deviance and the mediating role of trust and intrinsic motivation in this relationship. Data were collected from 469 salespeople in the Korean banking industry. Results of the structural equation model show that indirect and bi-directional communication between manager and salesperson decrease salesperson workplace deviance by increasing trust and motivation. However, communication frequency and mood have no significant effects on salesperson trust. Finally, motivation (achievement, status, and communion striving) plays a mediating role in the negative relationships between salesperson trust and his/her deviant behavior toward specific targets (organization, coworker, and customer). (C) 2013 Elsevier Inc. All rights reserved.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - College of Business Administration > Department of Entrepreneurship & Small Business > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.