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정보 전달자의 사회적 거리감, 정보원신뢰도, 메시지의 양면성이 소비자의 설득효과에 미치는 영향:정보수용자의 관여도가 높은 상황을 중심으로
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김상현;
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2015
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광고학연구, v.26, no.8, pp.35 - 59
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한국광고학회
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Cheon, Hongsik John
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