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TV 프로그램과 광고의 선정성이 광고 시청률에 미치는 영향 연구
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박은아;
박창희
; 박현수; 이호배
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Issue Date
2003
Citation
광고학연구, v.14, no.4, pp.123 - 147
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한국광고학회
1
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PARK, CHANG HEE
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2003
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