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대학생의 스포츠 의류 브랜드에 대한 일체감이 구매의도 및 온라인 구전의도에 이르는 경로에 대한 연구
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이영준
; 신준수
Article
Issue Date
2023
Citation
한국스포츠학회, v.21, no.1, pp.51 - 61
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한국스포츠학회
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Lee, Yeong Joon
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Brand identification
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Sports apparel brands
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