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Results 1-1 of 1 (Search time: 0.004 seconds).
You are a virtual influencer!": Understanding the impact of origin disclosure and emotional narratives on parasocial relationships and virtual influencer credibility
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Lim, Rachel Esther;
Lee, So Young
Article
Issue Date
2023
Citation
COMPUTERS IN HUMAN BEHAVIOR, v.148
Publisher
PERGAMON-ELSEVIER SCIENCE LTD
1
Discover
Author
Lim, Rachel Esther
1
Lee, SoYoung
1
Subject
CHARACTERS
1
CONSUMERS
1
Emotional narratives
1
FOLLOWERS
1
IDENTITY THEORY
1
Origin disclosure
1
PURCHASE
1
Social media influencer
1
Virtual influencer
1
Date Issued
2023
1
Type
Article
1
Journal
Computers in Human Behavior
1
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