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디지털 사이니지의 디자인 복잡성과 소구유형이 소비자 선호도에 미치는 영향
이현주;
강기두
;
이정규
Article
Issue Date
2020
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대한경영학회지, v.33, no.8, pp.1523 - 1542
Publisher
대한경영학회
심리적 파워가 가격 지불에 있어 사회적 규범 수용에 미치는 영향: 행위 주목성의 조절 효과와 창피함의 매개 효과를 중심으로
이정규
; 김경수
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Issue Date
2021
Citation
대한경영학회지, v.34, no.7, pp.1207 - 1228
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대한경영학회
공동브랜드 개성이 밀레니얼 세대의 브랜드 애착과 구매의도에 미치는 영향에 관한 연구
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정순구;
이정규
;
박주영
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Issue Date
2021
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대한경영학회지, v.34, no.2, pp.197 - 220
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대한경영학회
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Kang, Gi Du
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