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리바이스 "아틀란티스" 캠페인 사례 연구
조정식
;
성민정
Article
Issue Date
2007
Citation
광고학연구, v.18, no.5, pp 2007 - 12
Publisher
한국광고학회
글로벌 기업의 통합 마케팅 커뮤니케이션 현황
성민정
;
조정식
Article
Issue Date
2009
Citation
광고학연구, v.20, no.3, pp 51 - 76
Publisher
한국광고학회
잡지에 게재되는 커뮤니케이션 메시지 유형별 효과 : 광고, 무가기사, 유가기사, 애드버토리얼 비교를 중심으로
조정식
;
성민정
; 권민정
Article
Issue Date
2011
Citation
광고학연구, v.22, no.8, pp 83 - 117
Publisher
한국광고학회
조직 동일시와 이슈 속성에 따른 상황 인식이 공중의 행동에 미치는 영향:대학생들의 대학 동일시와 이슈 속성을 중심으로
성민정
; 성지희;
조정식
Article
Issue Date
2010
Citation
광고학연구, v.21, no.5, pp 175 - 196
Publisher
한국광고학회
커뮤니케이션 패러다임의 전환 및 발전: 통합적 마케팅 커뮤니케이션 (IMC) 문헌 분석을 중심으로
조정식
;
성민정
Article
Issue Date
2014
Citation
광고학연구, v.25, no.8, pp 35 - 70
Publisher
한국광고학회
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