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스포츠 팀을 이용한 공익연계 마케팅에서 이미지 전이의 메커니즘 분석 : 노출빈도와 후원기업 이미지의 효과
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2017
Citation
체육과학연구, v.28, no.1, pp 155 - 166
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국민체육진흥공단 한국스포츠정책과학원
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