홍보대사와 캠페인 간 적합성이 행동의도에 미치는 영향 : 홍보대사 공신력과 메시지 신뢰도, 조직에 대한 태도 매개변인을 중심으로The Influence of Fitness between PR Ambassador and Health Campaign on Behavior Intention : Mediating Role of PR Ambassador’s Credibility, Message Trustworthiness, and Attitude toward Health Organization
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