An Extension of the Extended Parallel Process Model (EPPM) in Television Health News: The Influence of Health Consciousness on Individual Message Processing and Acceptance
- Authors
- Hong, Hyehyun
- Issue Date
- Jun-2011
- Publisher
- LAWRENCE ERLBAUM ASSOC INC-TAYLOR & FRANCIS
- Citation
- HEALTH COMMUNICATION, v.26, no.4, pp 343 - 353
- Pages
- 11
- Journal Title
- HEALTH COMMUNICATION
- Volume
- 26
- Number
- 4
- Start Page
- 343
- End Page
- 353
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/21957
- DOI
- 10.1080/10410236.2010.551580
- ISSN
- 1041-0236
1532-7027
- Abstract
- The purpose of this study is to examine the role of health consciousness in processing TV news that contains potential health threats and preventive recommendations. Based on the extended parallel process model (Witte, 1992), relationships among health consciousness, perceived severity, perceived susceptibility, perceived response efficacy, perceived self-efficacy, and message acceptance/rejection were hypothesized. Responses collected from 175 participants after viewing four TV health news stories were analyzed using the bootstrapping analysis (Preacher Hayes, 2008). Results confirmed three mediators (i.e., perceived severity, response efficacy, self-efficacy) in the influence of health consciousness on message acceptance. A negative association found between health consciousness and perceived susceptibility is discussed in relation to characteristics of health conscious individuals and optimistic bias of health risks.
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Collections - College of Business & Economics > Department of Advertising and Public Relations > 1. Journal Articles
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