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메시지 측면성과 경쟁 브랜드명시여부에 따른 비교광고의 효과: 인지욕구와 제품 유형의 조절효과를 중심으로
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김요한; 이승은;
김정현
Article
Issue Date
2015
Citation
한국광고홍보학보, v.17, no.1, pp 235 - 272
Publisher
한국광고홍보학회
홍보대사와 캠페인 간 적합성이 행동의도에 미치는 영향 : 홍보대사 공신력과 메시지 신뢰도, 조직에 대한 태도 매개변인을 중심으로
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이명천; 송병원; 김요한
Article
Issue Date
2013
Citation
광고연구, no.99, pp 105 - 129
Publisher
한국광고홍보학회
보건 캠페인에서 홍보대사 유형과 관여도에따른 설득 효과
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이명천; 송병원; 김요한
Article
Issue Date
2013
Citation
언론과학연구, v.13, no.4, pp 379 - 413
Publisher
한국지역언론학회
1
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Author
Lee, Myoung Chun
2
송병원
2
Kim, Junghyun
1
이승은
1
Subject
Fitness
2
PR Ambassador
2
보건 캠페인
2
적합성
2
홍보대사
2
Behavior Intention
1
Comparative Ad
1
Health Campaign
1
Health Campaign.
1
Involvement
1
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