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수용자 조절 초점에 따른 뷰티 인플루언서 콘텐츠의 협찬표시와 메시지 측면성 효과 연구
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장지경;
김정현
Article
Issue Date
2022
Citation
OOH광고학연구, v.19, no.2, pp 41 - 63
Publisher
한국OOH광고학회
온라인 PR 정보원의 유형 별 커뮤니케이션 효과: 메시지 평가, 구매 의도, 정보원 신뢰도를 중심으로
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이상경;
성민정
Article
Issue Date
2010
Citation
OOH광고학연구, v.7, no.4, pp 157 - 186
Publisher
한국OOH광고학회
Actual Relationship v. Perceived Relationship, Which is Better to Explain its Mediating Role between the Sense of Community and its Antecedents in an Online Brand Community
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도선재
;
황장선
Article
Issue Date
2023
Citation
OOH광고학연구, v.20, no.4, pp 63 - 86
Publisher
한국OOH광고학회
1
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Author
Hwang, Jang Sun
1
Kim, Junghyun
1
Sung, Min Jung
1
Doh, Sun Jae
1
이상경
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장지경
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Subject
beauty contents
1
Closeness centrality
1
influencer marketing
1
Message
1
message sidedness
1
Online Channels
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Online community
1
Public Relations Sources
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Purchase Intention
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regulatory focus
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