한국어
LIBRARY
Communities & Collections
Researchers
Titles
Issue Date
Journals
검색
Search
All of ScholarWorks
College of Business & Economics
Department of Advertising and Public Relations
1. Journal Articles
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Add filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results/Page
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Sort items by
Relevance
Title
Issue Date
In order
Ascending
Descending
Authors/record
All
1
5
10
15
20
25
30
35
40
45
50
Results 1-2 of 2 (Search time: 0.004 seconds).
스마트미디어 광고의 현황과 가능성에 대한 연구 : 전문가 심층 인터뷰를 중심으로
김정현
; 김정희
Article
Issue Date
2012
Citation
한국광고홍보학보, v.14, no.4, pp 177 - 209
Publisher
한국광고홍보학회
QR코드가 결합된 TV광고 효과 연구 - 소비자 특성 및 지각된 상호작용성을 중심으로
김정현
; 유은아
Article
Issue Date
2012
Citation
광고연구, no.94, pp 117 - 147
Publisher
한국광고홍보학회
1
Discover
Author
Kim, Junghyun
2
김정희
1
유은아
1
Subject
Combination advertising
1
Innovativeness
1
Needs for cognition
1
Personality traits
1
privacy concerns
1
QR코드
1
Smart Media
1
Smart media
1
Smart Media Advertising
1
스마트미디어 광고
1
.
next >
Type
Article
2
Language
KOR
2
Journal
광고연구
1
한국광고홍보학보
1
BROWSE
한국어
Communities & Collections
Researchers
Titles
Journals
LIBRARY