한국어
LIBRARY
Communities & Collections
Researchers
Titles
Issue Date
Journals
검색
Search
All of ScholarWorks
College of Business & Economics
Department of Advertising and Public Relations
1. Journal Articles
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Current filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Add filters:
Title
Author
Subject
Date Issued
Type
Language
Journal
Journal Index
Equals
Contains
ID
Not Equals
Not Contains
Not ID
Results/Page
5
10
15
20
25
30
35
40
45
50
55
60
65
70
75
80
85
90
95
100
Sort items by
Relevance
Title
Issue Date
In order
Ascending
Descending
Authors/record
All
1
5
10
15
20
25
30
35
40
45
50
Results 1-2 of 2 (Search time: 0.005 seconds).
홍보대사와 캠페인 간 적합성이 행동의도에 미치는 영향 : 홍보대사 공신력과 메시지 신뢰도, 조직에 대한 태도 매개변인을 중심으로
이명천; 송병원; 김요한
Article
Issue Date
2013
Citation
광고연구, no.99, pp 105 - 129
Publisher
한국광고홍보학회
보건 캠페인에서 홍보대사 유형과 관여도에따른 설득 효과
이명천; 송병원; 김요한
Article
Issue Date
2013
Citation
언론과학연구, v.13, no.4, pp 379 - 413
Publisher
한국지역언론학회
1
Discover
Author
Lee, Myoung Chun
2
김요한
2
송병원
2
Subject
PR Ambassador
2
보건 캠페인
2
적합성
2
홍보대사
2
Behavior Intention
1
Health Campaign
1
Health Campaign.
1
Involvement
1
관여도
1
행동의도
1
.
next >
Date Issued
2013
2
Type
Article
2
Journal
광고연구
1
언론과학연구
1
BROWSE
한국어
Communities & Collections
Researchers
Titles
Journals
LIBRARY