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1. Journal Articles(College of Business & Economics > Department of Advertising and Public Relations > 1. Journal Articles)67

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Collection's Items (Sorted by Issue Date in Descending order): 61 to 67 of 67

Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of InteractivityGo to Link

McMilan, Sally J.; Hwang, Jang Sun

ArticleIssue Date2002CitationJournal of Advertising, v.31, no.3, pp 29 - 42PublisherM.E. Sharpe Inc.
How to manage the intensity of comparison in comparative advertising over timeGo to Link

Hwang, Jang Sun

ArticleIssue Date2002CitationInternational Journal of Advertising, v.21, no.4, pp 482 - 503PublisherHolt, Rinehart and Winston
인쇄매체의 중복률 분석Go to Link

조정식; 고윤숙

ArticleIssue Date2001Citation광고학연구, v.12, no.4, pp 133 - 154Publisher한국광고학회
TV 시청 중 행동이 광고 시청률에 미치는 영향Go to Link

조정식

ArticleIssue Date2000Citation광고학연구, v.11, no.3, pp 181 - 204Publisher한국광고학회
광고의 혼잡효과와 광고 재인 ( Recognition ) : 잡지 광고를 중심으로Go to Link

조정식; 김진연

ArticleIssue Date1999Citation광고학연구, v.10, no.3, pp 89 - 103Publisher한국광고학회
신문광고의 열독률 분석 : 광고매체적 요인들을 중심으로Go to Link

조정식; 김신자

ArticleIssue Date1998Citation광고학연구, v.9, no.4, pp 149 - 166Publisher한국광고학회
우리나라 광고주들의 광고예산 수립과정의 실제Go to Link

조정식; 한정호; 박남숙

ArticleIssue Date1997Citation광고연구, no.35, pp 79 - 93Publisher한국광고홍보학회
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