우리나라 광고주들의 광고예산 수립과정의 실제

조정식; 한정호; 박남숙

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우리나라 광고주들의 광고예산 수립과정의 실제

Authors: 조정식; 한정호; 박남숙

Issue Date: Jun-1997

Publisher: 한국광고홍보학회

Citation: 광고연구, no.35, pp 79 - 93

Pages: 15

Journal Title: 광고연구

Number: 35

Start Page: 79

End Page: 93

URI: https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/39499

ISSN: 1227-8181

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