라이프 스타일 요인에 따른 웨트슈트(wetsuits) 선택속성, 인구통계적 특성, 구매행동 차이에 관한 연구open accessA Study on the Difference of Wetsuits Selection Criteria, Demographic Characteristics, Purchasing Behavior according to Lifestyle Factors
- Authors
- 김지우; 김영삼
- Issue Date
- 2019
- Publisher
- 한국의류산업학회
- Keywords
- water sports; diving suit; wetsuits; sports wear; lifestyle; 수상스포츠; 잠수복; 습식잠수복; 스포츠웨어; 라이프 스타일
- Citation
- 한국의류산업학회지, v.21, no.1, pp 46 - 58
- Pages
- 13
- Journal Title
- 한국의류산업학회지
- Volume
- 21
- Number
- 1
- Start Page
- 46
- End Page
- 58
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/27011
- DOI
- 10.5805/SFTI.2019.21.1.46
- ISSN
- 1229-2060
2298-5743
- Abstract
- This study analyzes the effects of lifestyle on wetsuits purchasing behavior and identifies various characteristics among lifestyle groups. A questionnaire survey of 213 domestic consumers with water sport activity and wetsuits experience indicated the following results: 1) Lifestyle factors were analyzed as 6 factors: social relation ships, development orientation, trend & appearance, domestic, positive acknowledgement of hobbies, pursuit of practicality. And the wetsuits selection criteria was 4 factors: wearing fitness, product information, design, reputation. 2) Social relationships, development orientation, positive acknowledgement of hobbies and pursuit of practicality factors had a positive effect fitness. Trend & appearance, development orientation, and pursuit of practicality factors had a positive effect on product information factors ; in addition, development orientation, and trend & appearance, a positive acknowledgement of hobbies factors had a positive effect design factors. Social relationships, trend & appearance, and pursuit of practicality factors had a positive effect on reputation factors. However, trend & appearance factors negatively affected the wearing fitness factors and the positive acknowledgement of hobbies factors had negative effect on product information, reputation factors. 3) The three groups of lifestyle factors showed differences in monthly average purchasing of clothes, average annual purchasing expenditures for water sports related products, number of water sport activity days and frequency, product selection criteria.
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