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흡연 여부와 메시지 프레이밍에 따른금연광고 효과 연구A Study on the Effects of Anti-Smoking Advertising according to a Smoking Status and Message Framing
- Issue Date
- 2006
- Publisher
- 한국광고홍보학회
- Keywords
- 메시지 프레이밍; 시각 메시지; 언어 메시지; 흡연여부; 금연공익광고; Message Framing; Visual message; Verbal message; Smoking Status; Anti-Smoking Advertising
- Citation
- 한국광고홍보학보, v.8, no.3, pp 210 - 236
- Pages
- 27
- Journal Title
- 한국광고홍보학보
- Volume
- 8
- Number
- 3
- Start Page
- 210
- End Page
- 236
- ISSN
- 1738-2475
- Files in This Item
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