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월드컵에 따른 소비자 변화의 종단적 연구 : 뇌파(EEG) 및 인지적 측정치를 중심으로A Longitudinal Study of World Cup Effect : Focused on EEG and Attitude
- Issue Date
- Dec-2006
- Publisher
- 한국광고학회
- Keywords
- 뇌파; EEG; 월드컵; 감정 변화; 종단적 연구; 이동통신사; EEG; Longitudinal study; World cup; Emotional change
- Citation
- 광고학연구, v.17, no.5, pp 103 - 115
- Pages
- 13
- Journal Title
- 광고학연구
- Volume
- 17
- Number
- 5
- Start Page
- 103
- End Page
- 115
- ISSN
- 1225-0554
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- There are no files associated with this item.
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Collections - College of Social Sciences > Department of Psychology > 1. Journal Articles
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