온라인 캐주얼 게임사이트 평가모델의 개발에 관한 연구

Abstract

Recently the rapid growth of on-line game industry is in the limelight as next generation industry with whole industry influencable. But the dark side of quantitative growth of game industry has a problem that service quality control for customers doesn't get realized. So this industry doesn't build up the foundation of the sustainable growth. In this situation, on-line game industry can grow by revisiting and using game continuously through continuous customer satisfaction. The existing study were game of developmental view or general web-site estimation model. But this research studies and conducts an more effective setting plan of estimation model by showing estimation model of on-line game under the reality of on-line game industry. Especially this study tries developing comprehensive model of people in all age with considering casual on-line game that uses the bulk of age in on-line game fields. In other words, this research tries offering game company chances that can give special services in on-line game industry by showing estimation model for web-site that classifies into casual one of on-line games and studying factor of web-site quality on users' characteristic