The role of brand personality, self-congruity, and sensory experience in elucidating sky lounge users’ behavior
- Authors
- Chua, B.-L.; Kim, Hyeon Cheol; Lee, S.; Han, H.
- Issue Date
- Jan-2019
- Publisher
- Routledge
- Keywords
- Brand personality; self-congruity; perceived value; behavioral intentions; sensory experience; sky lounge
- Citation
- Journal of Travel and Tourism Marketing, v.36, no.1, pp 29 - 42
- Pages
- 14
- Journal Title
- Journal of Travel and Tourism Marketing
- Volume
- 36
- Number
- 1
- Start Page
- 29
- End Page
- 42
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/3265
- DOI
- 10.1080/10548408.2018.1488650
- ISSN
- 1054-8408
1540-7306
- Abstract
- This study attempted to develop an integrated model linking brand personality, self-image congruity, hedonic and utilitarian values, and behavioral intentions in the sky lounge context. Our results indicated that brand personality was significantly related to self-image congruity, which in turn influenced hedonic and utilitarian values. While hedonic value significantly affected intentions to revisit and recommend, utilitarian value significantly influenced intention to recommend. Moreover, self-image congruity and values played a significant mediating role. Furthermore, the links from hedonic value to intentions to revisit and recommend, and from utilitarian value to intention to revisit were significantly moderated by sensory experience. © 2018, © 2018 Informa UK Limited, trading as Taylor & Francis Group.
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Collections - College of Business & Economics > School of Business Administration > 1. Journal Articles
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