중국 진출 기업의 SCM 구축사례 연구 : 한국타이어 기업을 중심으로

Abstract

With the globalization of the world economy, the competition among enterprises is growing more fierce. The enterprises make their efforts to ensure competitiveness and meet customer's needs and improve quality by reducing logistics cost. This thesis analyses the Korean investment status in China and SCM construction status of Korea and China, examines the basic concepts and previous research of SCM of korean tire companies in China. Then it analyses the successful cases of Hankook Tire which has entered the chinese market, derives the SCM models of the companies in cases, presents the strengthen strategies of competitiveness for korean tire companies referring to the cases. The study combines the construction problems of SCM which are considered as core strategies for companies, which entered in recent years into the situation in China, and provides the concrete and approach for tire enterprises to strengthen the competitiveness of Korean tire enterprises which entered chinese market.