건축물 미술장식품 시장의 문제 해결을 위한 전략적 접근

Abstract

This study is the first step to secure industry status and in the continuous development of the market of art decorations for buildings. To obtain this research goal, we derived situations, key problem factors, and solutions of the art decoration market of structures through previous literature, open-ended question surveys and focus group interviews. In this study, we designed a logical problem-solving process through an SCR approach, which is widely used within the business strategy and consulting area. Furthermore, we derived the prioritization of solutions in the market of art decorations for buildings through experts’ ratings regarding the utilization of five assessment items (importance, duplication, urgency, ease of execution, prevalence). Results of the prioritization assessment show that the priority issues are 'The education and promotion for understanding of system', 'The supplement of institutional arrangements for replacement and post control of work', 'Introducing the registration system of brokerage agency', 'Introducing the proportional organizing system of judges', 'The supplement of institutional arrangements for prevention of excessive brokerage commissions' and 'Adding the artist information in DB and opening to owner'. Meanwhile, In the ‘The expanded the concept of public art’, Urgency ranked a lower score in terms of its importance.