코카콜라 병에 표현된 패션의 표현 유형과 미적 특성Expression Types and Aesthetic Characteristics of Fashion in Coca-Cola Bottle
- Authors
- 김장현; 김영삼
- Issue Date
- 2013
- Publisher
- 한국의류학회
- Keywords
- Coca-Cola bottle; Collaboration; Symbolism; Amusement; Feminity; 코카콜라 병; 콜라보레이션; 상징성; 유희성; 여성성
- Citation
- 한국의류학회지, v.37, no.3, pp 371 - 385
- Pages
- 15
- Journal Title
- 한국의류학회지
- Volume
- 37
- Number
- 3
- Start Page
- 371
- End Page
- 385
- URI
- https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/35104
- DOI
- 10.5850/JKSCT.2013.37.3.371
- ISSN
- 1225-1151
2234-0793
- Abstract
- This study considers types of expression and examines aesthetic characteristics through analyzing designs (such as the Coca-Cola contour bottle as fashion) which has actively progressed in the collaboration of fashion designers and fashion brands. The conclusions of this study are as follows. The types of fashion expression on the Coca-Cola contour bottle are a presentation of diverse fashion images through a digital print expression that allow people-friendly images to be three-dimensional (or by adding a formative element) and the use of accessories or clothes. The symbolism characteristic were first indicated for the aesthetic characteristics on the Coca-Cola contour bottle. Symbolism is indicated through the identification of an implicit meaning towards a specific object. The symbolism of fashion was highlighted by designing the Coca-Cola's contour bottle with a typical material and pattern pursued by fashion designers and fashion brands. Second, the characteristic of playfulness was presented to expresses the instinctive desire in human nature for pleasure. The expression of visual playfulness is emphasized through the combination of item and image or by changing and re-analyzing a form through refuting stereotypes. Third, the characteristic of femininity was shown to express beauty in external image or a woman's delicate and soft inner propensity. Femininity was created by presenting a sensual femininity that recognized the voluminous curve silhouette of the Coca-Cola bottle such as a sexy female body or through the combination of a women's inner beauty with the sensory image of the object.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - College of Arts > ETC > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.