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프로야구 구단SNS(Social Network Service) 이용자의 SNS만족, 커뮤니티 동일시, 지속사용의도 및 관람의도와의 관계Structural Relationship among SNSsatisfaction, Community Identification, continuous usage intention and Spectatorship Professional Baseball Team SNS(Social Network Service).
- Issue Date
- 2012
- Publisher
- 한국체육과학회
- Keywords
- Pro-Baseball Teams SNS; SNS Satisfaction; Community Identification; Continuous Usage Intention; Spectatorship
- Citation
- 한국체육과학회지, v.21, no.3, pp 681 - 695
- Pages
- 15
- Journal Title
- 한국체육과학회지
- Volume
- 21
- Number
- 3
- Start Page
- 681
- End Page
- 695
- ISSN
- 1226-0258
- Abstract
- The purpose of this study is to find the relationships between Usage Intention and spectatorship, and community identification of Korean professional-baseball teams SNS with the SNS use satisfaction scale. Data was collected through internet-survey, targeting SNS users of the teams, and relationship between each variable was investigated using AMOS18.0. As a result, among the subordinate factors of SNS use satisfaction, the usability and communication which are focused on social relationship had a positive effect on spectatorship, knowledge sharing and community identification, but openness and timeliness, which are functional satisfaction scale of cellphones that use SNS, did not affect each of the factors.
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Collections - College of Sport Science > School of Sports Sciences > 1. Journal Articles
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