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인터랙티브 커뮤니케이션 상황에서의 불안 역할 연구Role of Anxiety in the Interactive Communication Context
- Issue Date
- Jun-2008
- Publisher
- 한국방송광고공사
- Keywords
- Anxiety; Interactivity; Attitude; 불안; 인터랙티브; 태도
- Citation
- 광고연구, no.79, pp 91 - 112
- Pages
- 22
- Journal Title
- 광고연구
- Number
- 79
- Start Page
- 91
- End Page
- 112
- ISSN
- 1227-8181
- Abstract
- The purpose of this study is to examine the role of anxiety in the context of interactive communication. An experimental design was used to investigate key questions about the role of anxiety at interactive Websites. This study contributes to the body of knowledge by clarifying roles of anxiety in an important marketing context.
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