Marketing through sport: Exploring impact of integrated marketing communication on effectiveness of a company&apos;s pink ribbon campaign

Lee, Lee, Woo; 성민정; Kim, Dae; 임충훈; 허영진

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Marketing through sport: Exploring impact of integrated marketing communication on effectiveness of a company's pink ribbon campaign

Authors: Lee, Lee, Woo; 성민정; Kim, Dae; 임충훈; 허영진

Issue Date: 20170905

URI: https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/36995

Place: 스위스
Bern

metadata.conference.dc.citation.conferenceName: EASM Conference 2017- Challenges and Developments of Sport Organisations

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Appears in Collections: College of Business & Economics > Department of Advertising and Public Relations > 2. Conference Papers

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