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텔레비전 광고시청률과 프로그램시청률의 차이 분석
- Issue Date
- Mar-1997
- Publisher
- 한국광고홍보학회
- Citation
- 광고연구, no.34, pp 9 - 29
- Pages
- 21
- Journal Title
- 광고연구
- Number
- 34
- Start Page
- 9
- End Page
- 29
- ISSN
- 1227-8181
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