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TV시청 중 행동이 광고 게재 위치별 효과에 미치는 영향The study of audiences' behavior during watching TV influence on advertising rating
- Issue Date
- Dec-2004
- Publisher
- 중앙대학교 광고홍보연구소
- Citation
- 광고홍보연구, v.12, pp 79 - 97
- Pages
- 19
- Journal Title
- 광고홍보연구
- Volume
- 12
- Start Page
- 79
- End Page
- 97
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