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An influence of game avatar on real world

Authors
Choi, J.W.
Issue Date
Oct-2019
Publisher
Blue Eyes Intelligence Engineering and Sciences Publication
Keywords
Avatar self-identification; Massively multiplayer online role playing games; Self-esteem; Social capital; Social interaction; Social support
Citation
International Journal of Innovative Technology and Exploring Engineering, v.8, no.12, pp 2935 - 2940
Pages
6
Journal Title
International Journal of Innovative Technology and Exploring Engineering
Volume
8
Number
12
Start Page
2935
End Page
2940
URI
https://scholarworks.bwise.kr/cau/handle/2019.sw.cau/44920
DOI
10.35940/ijitee.K1906.1081219
ISSN
2278-3075
2278-3075
Abstract
The aim of this study is to examine the influence of gamers’ avatar self-identification in massively multiplayer online role playing game (MMORPG) play on their real lives. By proposing the concepts of avatar self-identification, this study explores a model that develops the antecedents of avatar self-identification and the role in influencing gamers’ real lives. For empirical analysis, this study gathered data from 228 university students in South Korean by a survey method and analyzes the data with AMOS 24. The results show as follows. First, social interaction and social support that gamers perceive in MMORPGs increase their avatar self-identification. Second, the gamers’ avatar self-identification increases their social capital and self-esteem in real lives. Finally, social interaction that gamers perceive in MMORPGs increases their social capital in real lives through their avatar self-identification. And, social support that gamers perceive in MMORPGs increases their self-esteem in real lives through their avatar self-identification. The research contribution on game research is to pay scholarly attention to the positive effect of MMORPGs in the perspective of avatar self-identification. © BEIESP.
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